Buck’s Story
A star is born
GameStop introduces Buck the Bunny — an energetic, slightly rebellious rabbit who becomes the official face of retail gaming.
Buck Down Under
Buck lands his own planned adventure game and a loyal fanbase, charming players with his cheeky, gamer-flavored charisma.
Benched
A former CEO calls him “too raunchy.” Buck disappears for years — but legends don’t stay quiet forever.
Buck is Back
GameStop brings him home. The GME community adopts Buck as “one of us” — plushies, “Buck is Back” tees, the whole revival.
Hopping on Robinhood
Buck goes fully degen: $BUCK launches on the Robinhood chain. Nostalgia, redemption and underdog energy — now tokenized.